Coastwise Systems Your Personal Tech Department

Work I've done · Bucks County, PA & Long Beach Island, NJ

Three local businesses. Three websites that earn their keep.

All three went live in 2026, and every owner keeps the keys — the domain, the hosting, the Google accounts stay in the business's name. Here's what each one needed, what got built, and what the site does for them now. No numbers I can't stand behind: the 90-day reports come first, then the results go here.

Client owns everything, from day one Flat price, scoped in writing Tracking installed before launch
The finished living room from the Wisest Home Improvements home page — new floors and a restored staircase.
wisesthomeimprovements.com ↗

Home remodeler · Philadelphia & the suburbs

Wisest Home Improvements

Carlos Mejia's crew has 250-plus projects and a run of five-star Google reviews. His old site was a four-page builder template that never said where he worked, sold ten trades in two paragraphs, and asked estimate-seekers for nothing but an email address.

Before as found, July 2026

  • Four pages, all titled "Expert Home Improvements…" — Google couldn't tell them apart
  • Not one town named anywhere; "Pennsylvania and New Jersey" was the whole service area
  • Ten services offered, two described
  • Estimate form collected an email address and nothing else
  • Ten project photos, no stories, no before-and-afters

What got built New Website + Local SEO Launch

  • A page for every trade — kitchens, baths, flooring, painting, roofing & siding, fences, concrete, whole-home
  • Six town pages, from Villanova to Willow Grove
  • Before-and-after sliders and a four-stage rowhome story
  • Real Google reviews on the page, with names and dates
  • An estimate form that asks the job type, town and phone — same-day callback
  • Tap-to-call everywhere, English y español

What it does now: a homeowner in Bryn Mawr searching for a kitchen remodeler lands on a page that names her town, shows the work, shows the reviews, and asks the right questions before Carlos ever picks up the phone.

See the live site Opens in a new tab
Liberty Electric & HVAC — heating, cooling and electrical, Hatboro, PA.
libertyelectrichvac.com ↗

Heating, cooling & electrical · Hatboro, PA

Liberty Electric & HVAC

A family shop with roots going back to 1978 and hundreds of Google reviews — sitting behind a rented template-funnel site with a toll-free number that wasn't theirs and service pages that were copies of each other.

Before as found, July 2026

  • A rented marketing-funnel template — the business didn't own it
  • The only phone number on the site was an 888 number, not the shop's
  • Electrical pages were clones of the thermostat page, title and all
  • Thin, repeated copy Google flagged as near-duplicate

What got built New Website + Local SEO Launch

  • Seven service lines, each with its own page and straight answers on repair vs. replace
  • Service-area pages for the towns they actually cover, six featured on the home page
  • A request-a-visit form with "best time to call" — because the office calls back, not a dispatch board
  • The shop's real number and real hours, everywhere
  • Reviews, FAQ and a Home Care Club page for maintenance members
  • Hosted and owned by the business, not the vendor

What it does now: "No heat" in Horsham at 8 a.m. reaches a page that says Hatboro, shows the shop's number, and gets a callback request to the office in one screen.

See the live site Opens in a new tab
The Winter Watch home page — a shore house in a nor’easter with the windows lit, and the words Your Home on Our Watch.
lbiwinterwatch.netlify.app ↗

Home watch & handyman · Long Beach Island, NJ

Winter Watch

Danny lives on the island year-round and keeps an eye on shore houses for the owners who don't — off-season checks, rental turnovers, a visit after every storm. His whole pitch was a paper flyer and a reference card. There was no website at all.

Before as found, October 2026

  • No website — nothing to find when an owner searched for home watch on LBI
  • A flyer and a card were the whole pitch; nothing to send to a homeowner who asked "what does a visit cover?"
  • No way to request a walkthrough without catching Danny on the phone
  • Two businesses in one — home watch and odd jobs — with no clear front door for either

What got built New Website

  • Two pages, one front door each: Winter Watch for home watch, Repairs & Handyman for the odd jobs and local referrals
  • Inside and outside checklists for what every visit covers, and a photo report after each one
  • Rental-turnover checks and a four-step "how it works," with weekly, biweekly, monthly and after-storm visits
  • A walkthrough-request form that asks the address and how often — plus call and text buttons everywhere
  • The "I live here year-round" callout, in Danny's words, for the days the bridge closes
  • A storm-scene hero and badge drawn for the brand, built entirely from his own flyer copy — nothing invented

What it does now: an owner sitting in the suburbs in January can see exactly what a visit covers, who's doing it, and ask for a walkthrough in one form — instead of waiting for a flyer to arrive in the mail.

See the live site Opens in a new tab

What every owner gets that doesn't show in a screenshot

The parts of a website that decide whether it's still working in three years.

They own all of it

Domain, hosting, and Google accounts in the business's name before a line of the new site is built. If I got hit by a bus, nothing about their website changes.

Honest numbers from day one

Analytics, Search Console and call tracking go on the old site first — or on day one, when there wasn't one — so the baseline is real and the 90-day report after launch measures something.

A one-page handoff

What was built, where everything lives, every login, the warranty, what happens next, and my number. Then it stays handled.

Want yours to look like this?

Send me your web address — or just tell me what the business does — and I'll tell you honestly whether it needs a tune-up, a rebuild, or nothing at all.

Or email: chris@coastwisesystems.com

Bucks & Montgomery Counties, PA Long Beach Island, NJ