For Local Businesses · New Sites, Redesigns & Audits
A website that gets you found — and booked.
Most small-business websites are quietly costing their owners customers. I find what's leaking, fix it or rebuild it, and then keep it handled — so the site earns its keep while you run the business.
How the work goes
Three steps, in order, no mystery.
The audit
A plain-English review of your current site: what visitors see first, what Google understands, where the booking or contact flow loses people. You get a written plan either way — and the audit is credited in full toward any build below.
The build
Refresh what you have, build you a new one, or go after the local searches that matter — three flat-priced options, one-page scope in writing before any work begins.
Then it stays "Handled."
Hosting, security, updates, and a monthly plain-English report on what the site brought in — one flat fee, cancel anytime. The launch is the easy part; the upkeep is where sites live or die.
Not sure what your site needs? Start with the audit.
I go through your website the way a customer does and the way Google does — and tell you, in plain English, what's quietly costing you business. What people see in the first five seconds. Whether your hours, prices, and phone number are findable. Why the contact form goes nowhere. What your competitors' sites do that yours doesn't.
You get a written report with a prioritized fix list — yours to keep whether you build with me, your nephew, or nobody. And if you do build with me, it comes off the price in full.
Book an auditStarting from a blank page costs no more than reworking an old site — a New Website is $2,900 either way. There's nothing to audit, so we skip that step and go straight to the build.
Site down, email bouncing, domain held hostage by an old webmaster — I untangle those by the hour, fast.
The three levels
Each level does one more job than the one before it
Read these three and you'll know which one you want before you look at a single price.
Plug the leak
People already find you. Too many of them leave without calling. This stops that.
Turn lookers into calls
A site that looks like you charge what you charge, and makes booking you effortless.
Go get more people
Show up for the folks who've never heard of you — the towns, the searches, the reviews.
The first two levels get more out of the people already finding you. The third goes out and finds more people. That's the real jump — and it's why the third level keeps working long after launch day.
Levels 1 and 2 change one number. Level 3 changes both.
Say a hundred people a month land on your site today, and two of them call.
Read it this way, not as a promise. The first two levels raise the share of visitors who pick up the phone. The third raises that and the number of visitors, which is why the bar moves so much further. Your actual numbers depend on your market, your competition and your reviews — but I install the tracking on day one of every level, so we're both looking at real numbers instead of guesses.
Pick your build
Three flat-priced ways to get a site that works — every one starts by fixing what the audit finds first.
Step 1 · The build
Started with an audit? It comes off whichever build you choose, in full — a New Website after an audit is $2,900 all-in, not $2,900 plus the audit. No website at all yet? Same price — you skip the audit and go straight to the build.
Tap a build — and add a monthly plan if you want one — then the email button at the bottom fills in your picks.
Site Refresh
Keep your current site — fix what's quietly costing you customers
People already find you — but too many look and leave without calling.
- Your best reviews & trust signals put front and center
- The things people come for — hours, offers, booking, directions — made impossible to miss
- Analytics set up so you finally know what the site brings in
- Speed, mobile & search tune-up so Google understands what you do
New Website
A modern site built to convert — reworked from yours, or built fresh
You keep losing the side-by-side to the competitor with the nicer site.
- Everything in Site Refresh
- New mobile-first design — fast, modern, easy to update
- A page for each thing you do — services, treatments, menus, or products — with FAQs
- Online booking, reservations, or quote requests — matched to how your customers reach you
- Real photos, your people & your story told properly
No existing site? Same price — $2,900 whether I'm reworking what you have or starting from a blank page.
New Website + Local SEO Launch
The full build — made to win the Google searches that matter near you
You want the customers who haven’t heard your name yet.
- Everything in the New Website
- Landing pages for up to six towns you serve — or the searches you most need to win
- Google Business Profile optimization
- A simple system for turning happy customers into five-star reviews
- 90-day ranking & leads report after launch
Step 2 · Keep it handled — or keep it growing
A website is like a boat — the launch is the easy part. Skip the upkeep and it lets you down the day you need it. So there are two speeds, and the first one is named after the only status that matters.
Handled. — The Plan
You stop thinking about your website. I host it, guard it, update it, and show you what it's bringing in — one flat fee, month to month.
- Hosting, security updates & weekly backups — managed for you
- Uptime monitoring — if the site goes down, I know before you do
- An hour of updates every month — prices, photos, promos, people
- A monthly one-page report in plain English: visitors, calls & inquiries, and where they came from
- Same-day priority response, straight to me — no ticket queue
- Cancel anytime — you always own your site, domain & accounts
The Growth Plan — the upgrade
For when you want the site actively winning new ground — not just staying healthy. I go after the searches you're not winning yet, town by town, service by service. The natural next step after the Local SEO Launch and its 90-day report.
- Everything in the Handled Plan
- One growth move every month — aimed at the searches you're not winning yet, wherever your report shows the most to gain
- The menu is bigger than pages: a new town, service, or seasonal page · a rework of one that's slipping · a Google Business Profile overhaul · an offer sent to your past customers · a showcase of a job you're proud of
- The Growth Report, monthly — a town-by-town map grid of where you rank, calls & leads vs. your baseline, and your review pace vs. the competitors you name
- Quarterly Deep Diagnostic — technical health, competitor teardown, and an AI-visibility check: when ChatGPT or Google's AI recommends someone in your trade, are you in the answer?
- Google Business Profile, managed — posts, photos & Q&A that keep the listing alive
- The review engine, run for you — requests on every completed job, replies in your voice
- A quarterly strategy call: what's working, what's next
In between two boxes? Need something none of them cover — an online store, a takeover of a half-finished site, something unusual? That's normal. The boxes are starting points, not walls: email me what you're working with and you'll get a one-page scope with one number on it.
Every project gets a one-page scope in writing before work begins — changes are always quoted, never sprung. And you always own your site, your domain, and your accounts. Always.
Your numbers, not mine
What a tired website is costing you
Not every visitor was yours to win. But the ones a tired site turns away — slow to load, nothing to prove, no way to book — don't just cost you that job or sale. They take their repeat business and their referrals with them. Put in your numbers and watch what quietly walks out the door.
Your guess, not mine — most owners guess low.
The jobs / sales themselvesTheir repeats & referrals
Straight talk about the math: the solid bar is just the jobs or sales — your weekly number times what one is worth, added up. The lighter top is the compounding, counted conservatively: each lost customer taken as worth half a job or sale a year in repeat business and referrals. In a trade with annual maintenance, that's low. This isn't a projection of your business — it's arithmetic on your own guesses, and the guesses are yours to change.
Send me your website.
Just call, or email me the address — that's enough to start. I'll take a look and tell you honestly whether it needs a tune-up, a rebuild, or nothing at all.
Or copy the address: chris@coastwisesystems.com
Or call or text: (215) 208-1817